Restaurant Branding
Corporate Identity
Concepts
- A pet friendly coffeehouse, brewery, and dog park. (Coffee AM, Beer PM)
Names
- Barks n’ Brews
- Millie’s Place
- Millie’s Brew and Dog Park
Tag-lines
- Sit, Drink, Stay
- Sit, Drink, Play
- A tail-wagging brewery & cafe
- A dog’s day out
- Local dog park and brewhouse
Mood board
2. Dairy farm baked goods for a small town community audience
Names
- Dairy Farm Bakery
- The Dairy Farm
- Smith’s Dairy Farm
- Dairy Bake
- Farmhand Dessert
Tag-lines
- Brought to you by the local herd
- Morning/Evening bell dessert
- Farm to cake platter
- Feed the herd
- Farmhouse goodness
- * How do you know you’re done eating if you haven’t had dessert yet?
Mood board
3. Sustainably sourced National Park Service Brewery for hikers and park enthusiasts
Names
- BLM Brewery
- The Local Park
- The Great Outdoors
Tag-lines
- Leave nothing but empty plates
- The intrinsic value of food
- Eat, Drink, Conserve
- 62 parks 1 brewery
- Do not feed the wildlife
- The scenic brews
Mood board
3/21/21 Logo Sketches
My classmates liked the National Park Service Brewery the most, however they all suggested finding a way to make the concept more specific for my designs. So, my more specific concept is now an outdoor taproom that is situated at the start/end of park hiking trails that works as an communal area for hikers and sightseers.
My names currently in play are
- Trailhead Tap
- The Watering Hole
- Arrowhead Tap
I started my logo designs by writing out each title in a variety of ways to figure out the best layout for my logos.
I also decided that whatever my logo is, it should be a design that can work on a tap handle in it’s current form, either as an alternate mark or modified.
2/23/21 Digital Logos and Font Exploration
Font Exploration
Logo Update 3/29/21
The first version uses an inverted color scheme that was mentioned in class. The second version plays with the “tap” concept that was suggested to try in class.
A lot of the type variations have some form of texture, if I end up using any of those ones I will apply that texture on the overall design.
Logo Update: System 3/31/21
Main Logo
Colors
Typography
Grid
Format
Horizontal and Vertical, I am also planning on designing a circular emblem format as well.
Supporting Visuals
Texture
Paper
Paper will be a thicker stock with a natural grainy look and include recycled paper matter to stick with the theme of conservatorship. By using a grainy card stock it adds to the natural outdoorsy theme of the restaurant. I think a thicker card stock is appropriate because it can be reminiscent of field journals.
Ex: Birch Card Stock 80lb 30% Recycled Materials
Special Materials
Additional special materials will include tap handles. I plan to design a signature tap handle that incorporates the logo for the tap room.
Final Logo and Color Update 4/4/21
First Experimentations for Collateral Items 4/5/21
Tap Handle Ideas
Coasters
4/12/21 Final Restaurant Branding
Final Logo
Restaurant Branding