Restaurant Branding

Corporate Identity

Concepts

1. A pet friendly coffeehouse, brewery, and dog park. (Coffee AM, Beer PM)

Names

• Barks n’ Brews
• Millie’s Place
• Millie’s Brew and Dog Park

Tag-lines

• Sit, Drink, Stay
• Sit, Drink, Play
• A tail-wagging brewery & cafe
• A dog’s day out
• Local dog park and brewhouse

Mood board

2. Dairy farm baked goods for a small town community audience

Names

• Dairy Farm Bakery
• The Dairy Farm
• Smith’s Dairy Farm
• Dairy Bake
• Farmhand Dessert

Tag-lines

• Brought to you by the local herd
• Morning/Evening bell dessert
• Farm to cake platter
• Feed the herd
• Farmhouse goodness
• * How do you know you’re done eating if you haven’t had dessert yet?

Mood board

3. Sustainably sourced National Park Service Brewery for hikers and park enthusiasts

Names

• BLM Brewery
• The Local Park
• The Great Outdoors

Tag-lines

• Leave nothing but empty plates
• The intrinsic value of food
• Eat, Drink, Conserve
• 62 parks 1 brewery
• Do not feed the wildlife
• The scenic brews

Mood board

3/21/21 Logo Sketches

My classmates liked the National Park Service Brewery the most, however they all suggested finding a way to make the concept more specific for my designs. So, my more specific concept is now an outdoor taproom that is situated at the start/end of park hiking trails that works as an communal area for hikers and sightseers.

My names currently in play are

• Trailhead Tap
• The Watering Hole
• Arrowhead Tap

I started my logo designs by writing out each title in a variety of ways to figure out the best layout for my logos.

I also decided that whatever my logo is, it should be a design that can work on a tap handle in it’s current form, either as an alternate mark or modified.

2/23/21 Digital Logos and Font Exploration

Font Exploration

Logo Update 3/29/21

The first version uses an inverted color scheme that was mentioned in class. The second version plays with the “tap” concept that was suggested to try in class.

A lot of the type variations have some form of texture, if I end up using any of those ones I will apply that texture on the overall design.

Logo Update: System 3/31/21

Main Logo

Colors

Typography

Grid

Format

Horizontal and Vertical, I am also planning on designing a circular emblem format as well.

Supporting Visuals

Texture

Paper

Paper will be a thicker stock with a natural grainy look and include recycled paper matter to stick with the theme of conservatorship. By using a grainy card stock it adds to the natural outdoorsy theme of the restaurant. I think a thicker card stock is appropriate because it can be reminiscent of field journals.

Ex: Birch Card Stock 80lb 30% Recycled Materials

Special Materials

Additional special materials will include tap handles. I plan to design a signature tap handle that incorporates the logo for the tap room.

Final Logo and Color Update 4/4/21

First Experimentations for Collateral Items 4/5/21

Tap Handle Ideas

Coasters

4/12/21 Final Restaurant Branding

Final Logo

Restaurant Branding